Place your back foot on the edge of the tail (this is where you will apply a burst of force to the skateboard) and prepare to exert force through the foot’s ‘big-toe-mound’ area. Place your front foot behind the front bolts. Make sure the weight bearing down on your feet, as well as the weight of your body, is generally centered over the ‘middle line’ of your skateboard.


Shock pads are made of polyurethane and rubber. They are very similar to risers but vary in the fact that their sole purpose is to cushion the board from the trucks. Since the trucks are metal and the board wood, whenever the board hits the ground after doing a trick, the energy goes through the truck to the board ─ this has caused boards to crack, split, or even break in half, and shock pads were created to prevent this.
Pull your knees up into your chest – How far you actually want to pull your legs up is totally up to you, but the higher your feet go, the higher your board will go too. By the way, the highest recorded preferred stance ollie-pop is 45 inches, done by Aldrin Garcia, and the highest switch stance ollie-pop is 40.125 inches, by Gavin Caperton. And if you’re going for endurance rather than height, the record for most consecutive hops is held by Rob Dyrdek, who did 215 of them in a row on his TV show Rob and Big. So those give you something to shoot for.
Skateboarding, in one form or another, has been around since the late 1950’s when the first brave pioneer first attached roller skate wheels to a piece of wood. As skateboarding progressed to mimic surfing, skateboards evolved with the style of riding. Skateboards grew and changed shapes as riders experimented with everything from plastic to fiberglass to aluminum constructions - all in an effort to push what was possible. Like most sports or art forms, progression is at the heart of skateboard innovation.
Grip tape is a sheet of paper or fabric with adhesive on one side and a surface similar to fine sandpaper on the other. Grip tape is applied to the top surface of a board to allow the rider's feet to grip the surface and help the skater stay on the board while doing tricks. Grip tape is usually black, but is also available in many different colors such as pink, red, yellow, checkered, camo, and even clear. Often, they have designs die-cut to show the color of the board, or to display the board's company logo. Grip tape accumulates dirt and other substances that will inhibit grip, so use of a grip eraser or rubber eraser is necessary after riding through mud or with dirty shoes.
Since its humble beginnings, Element was created out of passion and an unwavering dedication to making a positive difference. The tree continues to grow while it respects its deepest roots and embraces the landscape of skateboarding, and the lifestyle that surrounds it. From team riders to advocates, and product to marketing, Element is all inclusive, whose mission is to lead not follow, and leave an imprint deep enough, that it continues to make the world a better place.
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