The wheels of a skateboard are usually made of polyurethane, and come in many different sizes and shapes to suit different types of skating. Larger diameters (55–85 mm) roll faster, and move more easily over cracks in pavement and are better for transition skateboarding. Smaller diameters (48–54 mm) keep the board closer to the ground, require less force to accelerate and produce a lower center of gravity which allows for a better response time, but also make for a slower top speed and are better for street skateboarding. Wheels also are available in a variety of hardnesses usually measured on the Shore durometer "A" scale. Again like car tires, wheels range from the very soft (about Shore A 75) to the very hard (about Shore A 101). As the A scale stops at 100, any wheels labeled 101A or higher are harder, but do not use the appropriate durometer scale. Some wheel manufacturers now use the "B" or "D" scales, which have a larger and more accurate range of hardness. Modern street skaters prefer medium-sized wheels (usually 51–54 mm), as small wheels with lighter trucks can make tricks like kickflips and other flip tricks easier by keeping the center of gravity of the skateboard closer to the deck, thus making the deck easier to spin. Street wheels are harder (A 100/A 101). Vertical ramp or "vert" skating requires larger wheels (usually 55–65 mm), as it involves higher speeds. Vert wheels are also usually slightly softer (A 98/ A 99), allowing them to maintain high speed on ramps without sliding. Slalom skating requires even larger wheels (60–75 mm) to sustain the highest speeds possible. They also need to be soft and have better grip to make the tight and frequent turns in slalom racing. Even larger wheels are used in longboarding and downhill skateboarding. Sizes range from 65 mm to 100 mm. These extreme sizes of wheels almost always have cores of hard plastic that can be made thinner and lighter than a solid polyurethane wheel. They are often used by skateboard videographers as well, as the large soft wheels allow for smooth and easy movement over any terrain.
So with your back foot, you want to kick the tail of your board down and right when it touches the ground you jump in the air off your back foot.  This is the ‘pop’.  It takes a little bit of getting used to but most beginners don’t really understand that initially, your back foot is doing most of the work.  Then bring your knees up to your chest after the jump, the higher up you pull your knees the higher up your skateboard can go!
To get higher ollies, I would suggesting resting your back foot on the very end of the tail and the front foot in the middle of the deck to allow for more slide. Popping as hard as you can and catching your board in the groove of the nose with you ankle practically resting in the groove will level the board out in the air. after this initial movement slide you feet back to the bolts on the tail and nose to ensure a clean landing.
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