Since its humble beginnings, Element was created out of passion and an unwavering dedication to making a positive difference. The tree continues to grow while it respects its deepest roots and embraces the landscape of skateboarding, and the lifestyle that surrounds it. From team riders to advocates, and product to marketing, Element is all inclusive, whose mission is to lead not follow, and leave an imprint deep enough, that it continues to make the world a better place.
The wheels of a skateboard are usually made of polyurethane, and come in many different sizes and shapes to suit different types of skating. Larger diameters (55–85 mm) roll faster, and move more easily over cracks in pavement and are better for transition skateboarding. Smaller diameters (48–54 mm) keep the board closer to the ground, require less force to accelerate and produce a lower center of gravity which allows for a better response time, but also make for a slower top speed and are better for street skateboarding. Wheels also are available in a variety of hardnesses usually measured on the Shore durometer "A" scale. Again like car tires, wheels range from the very soft (about Shore A 75) to the very hard (about Shore A 101). As the A scale stops at 100, any wheels labeled 101A or higher are harder, but do not use the appropriate durometer scale. Some wheel manufacturers now use the "B" or "D" scales, which have a larger and more accurate range of hardness. Modern street skaters prefer medium-sized wheels (usually 51–54 mm), as small wheels with lighter trucks can make tricks like kickflips and other flip tricks easier by keeping the center of gravity of the skateboard closer to the deck, thus making the deck easier to spin. Street wheels are harder (A 100/A 101). Vertical ramp or "vert" skating requires larger wheels (usually 55–65 mm), as it involves higher speeds. Vert wheels are also usually slightly softer (A 98/ A 99), allowing them to maintain high speed on ramps without sliding. Slalom skating requires even larger wheels (60–75 mm) to sustain the highest speeds possible. They also need to be soft and have better grip to make the tight and frequent turns in slalom racing. Even larger wheels are used in longboarding and downhill skateboarding. Sizes range from 65 mm to 100 mm. These extreme sizes of wheels almost always have cores of hard plastic that can be made thinner and lighter than a solid polyurethane wheel. They are often used by skateboard videographers as well, as the large soft wheels allow for smooth and easy movement over any terrain.
It wouldn’t be until the early 1980’s however, that a man named Rodney Mullen fully developed the skateboard ollie and brought it into vogue. Competing in the Rusty Harris contest in Whittier, California in 1982, Rodney Mullen used a back and forth motion on his skateboard to strike the back end of the board on the ground and using the front end to level the board out in mid-air – all from a flat surface. The audience’s jaws collectively hit the ground.
This board is an excellent option for beginners because of its simplicity and durability. The lightly concave design allows for simple turns but doesn’t require the rider to be an excellent navigator. You can start off riding this deck down the street and use it as you learn ollies, kickflips and how to drop in to a half pipe. It will withstand it all and look good doing it.